A renewed agreement will see Molson Coors continue as the Official Beer Partner, building on a collaboration that has been central to fans' matchday experience since 2007.
Molson Coors' flagship brand Carling will retain pouring rights at St. James' Park as part of the deal, ensuring fans can continue to enjoy the lager most associated with football on matchdays. Alongside Carling, fans will be able to enjoy Molson Coors' range of beers and lagers including Madri Excepcional, Alpacalypse, Coors, Blue Moon and Staropramen.
The agreement also extends to ‘St. James’ STACK, presented by Sela’. Since becoming a supplier of the official fanzone in July 2024, Molson Coors has increased its sales volume through the club by more than a third.
The partnership will continue to deliver memorable moments for fans, building on nearly two decades of creative activations. This recently included rebranding of The Dolphin pub in London, which was temporarily transformed into the 'Mad Dog & Mags', quickly becoming a popular location for Magpies fans ahead of Newcastle United's Carabao Cup final victory in March.
Carling also delighted fans through its Score a Tour campaign. The activation offered fans exclusive access to St. James' Park, where they were unexpectedly greeted by first-team players who revealed themselves from hidden spots and disguises during a tour.
Molson Coors' support extends across the club, with Carling branding also championing Newcastle United Women at both St. James' Park and Gateshead International Stadium, reinforcing a shared commitment to continue elevating the women's game.
"We are extremely proud to extend our longest‑standing commercial partnership, which is now set to surpass the two‑decade mark," said Newcastle United CEO David Hopkinson.
He continued: "Our relationship with Molson Coors has truly stood the test of time and it's clear how much this partnership means to our supporters. We look forward to building on this shared legacy and creating even more memorable moments together in the years ahead."
Ryan Mclaughlin, Brand Director for Carling, added: "It's fantastic to be celebrating our near-two decade partnership with Newcastle United and we're excited to continue amplifying throughout the current season and beyond. We also have something very exciting landing in 2026, to give football fans a new way to enjoy Carling on a matchday. Keep an eye out on the concourse in the New Year."
