As part of the WPLL (Women's Professional Leagues Limited) 'Fan Choice - Drinking in the Bowl' pilot scheme, fans have been able to enjoy alcoholic beverages in the stands at Kingston Park during the second part of the 2024/25 season.
This pilot scheme has been a collaborative effort with fellow Barclays Women's Championship clubs Birmingham City Women, Bristol City Women and Southampton Women. The WPLL has spearheaded this initiative to explore innovative ways to improve the overall atmosphere and enjoyment of women's football matches.
Final fixture in the pilot
The final Newcastle United Women home fixture included in the pilot scheme is:
v Birmingham City Women - Sunday, 27th April - Get tickets
Your feedback matters
As we conclude this exciting trial, we value the opinions and experiences of our fans. We encourage all supporters attending the final match, or who have been to a participating match earlier in the season, to provide feedback on the pilot scheme. Your insights will be crucial in determining the future of this initiative and how we can continue to enhance the matchday experience.
How to provide feedback
Fans can share their thoughts and feedback through the following channels:
Online survey: You can give your feedback here.
In-person: Scan the QR code on posters at Kingston Park.
We look forward to hearing from you and making Newcastle United Women matches even more enjoyable for everyone.
Common questions
What is the purpose of the pilot? The league undertook this pilot to understand if giving fans the choice to drink alcohol in view of the pitch adds to the fan experience.
The trial ran from January of the 2024/25 season, covering fixtures at Kingston Park:
Portsmouth Women (Sunday, 26th January)
Bristol City Women (Sunday, 2nd March)
London City Lionesses (Sunday, 30th March)
Blackburn Rovers Women (Sunday, 13th April)
Birmingham City Women (Sunday, 27th April)
Alcohol policy: Fans are not permitted to bring their own alcohol. Alcoholic beverages have to be purchased within the stadium.
What drinks are available? Kingston Park Stadium offer a wide range of alcoholic and non-alcoholic drinks from beer, lager and spirits to soft drinks.
Can I take my drink to my seat or standing area? Yes, once you've purchased your drink from the West Stand or East Stand bar you can take it to your allocated seat or standing area
Safety measures: The club has security and stewarding to ensure the safety and enjoyment of all fans. Responsible drinking is always promoted, and any disruptive behaviour will be addressed promptly.
Can I also drink in the bowl (at my seat) at St. James' Park games? No, this pilot scheme is only available at the selected women's games at Kingston Park.
What about underage fans attending the match? Alcohol will only be served to those aged 18 and above. 'Challenge 25' will be in place at all points of sale around the stadium.
Feedback channels: Fans can provide feedback through an online survey, via email, or by filling out feedback forms available at the stadium during the final fixture.
